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A brand is a symbol of corporate identity that reflects its values and distinguishes it from competitors.
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A brand and/or trademark is not just a logo on a website or a bright advertisement — it is the visual embodiment of a company's soul. Today's competitive business world demands not only high-quality products and services from companies, but also a strong and recognizable brand.
The brand embodies the values, promises and identity of the company, thereby creating a deep and lasting relationship with consumers.
A brand is more than just a name or symbol. It is the personality of a company or product that shapes the perception and experience of consumers. This includes the name, logo, color scheme, design elements and messages that the company conveys.
A brand creates an emotional bond with consumers, helping them quickly recognize products or services.
Creating a brand starts with developing a strategy, and in an ideal world at all, before the company starts operating. This includes defining and understanding the target audience, clearly defining the values and goals of the company, and building a unique and memorable brand based on this.
It is important to think about how the brand reflects the character of the company and how it differs from competitors.
Corporate visual identityVisual identity, including logo, colors and typefaces, are key components of a brand. These elements must be consistent in all communication channels of the company to ensure that the brand is recognizable and stored in the subconscious of customers.
The more widely the elements and values of the brand are visible and known to customers at different stages, the better customers loyal to the brand will emerge.
Some of the most famous brands in the world are, for example, Amazon and FedEx, in which you can see how even in the design of the brand, all the aforementioned are thought through and consciously chosen colors of the brand, the company's message and all this is concluded in the company logo.
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