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Digital marketing is the use of online channels to promote a brand and build customer relationships in the digital world.
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Digital marketing is a modern form of marketing that uses digital channels and technologies to promote a brand and communicate with the target audience. In today's digitalized world, digital marketing has become essential for any company that wants to stay competitive and reach its target audience effectively.
Digital marketing includes all marketing activities that take place on the Internet. This can include activities such as website optimization, social media marketing, email marketing, content marketing, search engine optimization (SEO), mobile marketing, and more.
Unlike traditional marketing, digital marketing allows you to target and engage customers in a much more precise and measurable way. This has led to a situation where more than 50% of marketing budgets globally go to digital channels instead of traditional media.
The importance of digital marketing lies in its ability to reach a wide audience with minimal costs. It offers companies the opportunity to interact with their target audience in real time and gather valuable feedback on their products and services.
In addition, digital marketing allows companies to analyze data and adjust their marketing strategies according to customer behavior and preferences very quickly during the campaign.
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